{"id":383,"date":"2026-04-07T16:36:34","date_gmt":"2026-04-07T14:36:34","guid":{"rendered":"https:\/\/www.vyzkumak.cz\/blog\/?p=383"},"modified":"2026-04-07T16:52:47","modified_gmt":"2026-04-07T14:52:47","slug":"co-jsem-si-odnesl-z-ux-day-2026","status":"publish","type":"post","link":"https:\/\/www.vyzkumak.cz\/blog\/co-jsem-si-odnesl-z-ux-day-2026\/","title":{"rendered":"Co jsem si odnesl z UX Day 2026?"},"content":{"rendered":"\n<p>Na konci b\u0159ezna se v pra\u017esk\u00e9 Jalt\u011b se\u0161li UX design\u00e9\u0159i, marke\u0165\u00e1ci a produktov\u00ed mana\u017ee\u0159i na ka\u017edoro\u010dn\u00ed konferenci UX Day. Program byl nabit\u00fd od r\u00e1na do odpoledne &#8211; vybral jsem t\u0159i p\u0159edn\u00e1\u0161ky, kter\u00e9 mi p\u0159i\u0161ly nejzaj\u00edmav\u011bj\u0161\u00ed, a r\u00e1d bych se s v\u00e1mi pod\u011blil o sv\u00e9 post\u0159ehy.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je rychlost neviditelnou sou\u010d\u00e1st\u00ed UX<\/h2>\n\n\n\n<p>Mysl\u00edte si, \u017ee je v\u00e1\u0161 web rychl\u00fd, proto\u017ee se v\u00e1m na nov\u00e9m telefonu na\u010dte bleskov\u011b? P\u0159edn\u00e1\u0161ka experta na optimalizaci web\u016f, Martina Mich\u00e1lka (<a href=\"https:\/\/pagespeed.one\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/pagespeed.one<\/a>), ukazuje, \u017ee rychlost str\u00e1nek je z\u00e1sadn\u00ed byznysov\u00fd parametr, kter\u00fd byste m\u011bli br\u00e1t stejn\u011b v\u00e1\u017en\u011b jako SEO nebo samotn\u00fd design.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ka\u017ed\u00fdch 100 milisekund rozhoduje<\/strong> U\u017eivatel\u00e9 za\u010d\u00ednaj\u00ed poci\u0165ovat nep\u0159\u00edjemn\u00e9 zpo\u017ed\u011bn\u00ed u\u017e po 100 milisekund\u00e1ch, co\u017e je zhruba pr\u016fm\u011brn\u00fd \u010das mrknut\u00ed oka. I tak kr\u00e1tk\u00e9 zpo\u017ed\u011bn\u00ed m\u00e1 m\u011b\u0159iteln\u00fd dopad na byznys. Studie ukazuj\u00ed, \u017ee zrychlen\u00ed webu o pouh\u00fdch 100 ms m\u016f\u017ee p\u0159in\u00e9st o 8,4 % lep\u0161\u00ed konverzn\u00ed pom\u011br a o 9 % vy\u0161\u0161\u00ed pr\u016fm\u011brnou velikost objedn\u00e1vky. Naopak stejn\u00e9 zpo\u017ed\u011bn\u00ed (100 ms) m\u016f\u017ee zv\u00fd\u0161it m\u00edru opu\u0161t\u011bn\u00ed str\u00e1nky o 5 %. Pomal\u00e9 weby nav\u00edc prokazateln\u011b odrazuj\u00ed u\u017eivatele od toho, aby se k v\u00e1m v budoucnu vraceli.<\/li>\n\n\n\n<li><strong>V\u00fdvoj\u00e1\u0159sk\u00e1 bublina a past levn\u00fdch telefon\u016f<\/strong> Jednou z nejv\u011bt\u0161\u00edch chyb je testov\u00e1n\u00ed webu na nejnov\u011bj\u0161\u00edch a nejdra\u017e\u0161\u00edch za\u0159\u00edzen\u00edch. Zat\u00edmco marke\u0165\u00e1ci a v\u00fdvoj\u00e1\u0159i maj\u00ed v kapse telefony za dvacet tis\u00edc, velk\u00e1 \u010d\u00e1st z\u00e1kazn\u00edk\u016f pou\u017e\u00edv\u00e1 rozbit\u00e9 p\u0159\u00edstroje s cenovkou kolem 5 000 K\u010d, kter\u00e9 maj\u00ed slab\u0161\u00ed procesory i pam\u011b\u0165. Kv\u016fli tomuto rozd\u00edlu ve v\u00fdkonu mohou b\u00fdt dne\u0161n\u00ed weby pln\u00e9 skript\u016f a m\u011b\u0159ic\u00edch k\u00f3d\u016f pro \u010d\u00e1st lid\u00ed jednodu\u0161e pomal\u00e9 a frustruj\u00edc\u00ed.<\/li>\n\n\n\n<li><strong>Zapome\u0148te na &#8222;kole\u010dka&#8220;, sledujte re\u00e1ln\u00e1 data<\/strong> Nenechte se ukol\u00e9bat t\u00edm, \u017ee v\u00e1m n\u011bjak\u00fd jednor\u00e1zov\u00fd test rychlosti uk\u00e1zal zelen\u00e9 kole\u010dko &#8211; takov\u00e9 n\u00e1stroje re\u00e1lnou u\u017eivatelskou zku\u0161enost nem\u011b\u0159\u00ed. Skute\u010dnou rychlost zjist\u00edte jen z dat re\u00e1ln\u00fdch u\u017eivatel\u016f pomoc\u00ed metrik Core Web Vitals (jako jsou LCP pro na\u010dten\u00ed hlavn\u00ed \u010d\u00e1sti, CLS pro poskakov\u00e1n\u00ed obsahu a INP pro odezvu na kliknut\u00ed). Rychlost webu m\u00e1 vliv i na viditelnost ve vyhled\u00e1v\u00e1n\u00ed a nep\u0159\u00edmo m\u016f\u017ee ovlivnit i efektivitu kampan\u00ed.<\/li>\n\n\n\n<li><strong>Nov\u00fd nep\u0159\u00edtel v\u00fdkonu: AI boti<\/strong> V posledn\u00edm roce a p\u016fl se objevil nov\u00fd probl\u00e9m ovliv\u0148uj\u00edc\u00ed rychlost &#8211; enormn\u00ed aktivita AI bot\u016f. Tito boti dok\u00e1\u017eou va\u0161e weby natolik vyt\u00ed\u017eit a zpomalit, \u017ee re\u00e1ln\u00ed z\u00e1kazn\u00edci nebudou schopni dokon\u010dit n\u00e1kup ani b\u011bhem kl\u00ed\u010dov\u00fdch akc\u00ed, jako je Black Friday. Ochrana rychlosti p\u0159ed agresivn\u00edmi boty vy\u017eaduje strategick\u00fd p\u0159\u00edstup.<\/li>\n<\/ul>\n\n\n\n<p><strong>Co s t\u00edm?<\/strong> Rychlost va\u0161eho webu m\u00e1 tendenci se v \u010dase neust\u00e1le zhor\u0161ovat t\u00edm, jak se do n\u011bj p\u0159id\u00e1vaj\u00ed nov\u00e9 prvky. Zvedn\u011bte proto ve firm\u011b rychlost jako samostatn\u00e9 t\u00e9ma. Sledujte ji pravideln\u011b v n\u00e1stroj\u00edch jako Google Search Console, vy\u010dle\u0148te na ni rozpo\u010det a berte ji jako kl\u00ed\u010dovou investici, proto\u017ee zrychlen\u00ed re\u00e1ln\u011b p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed obraty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak um\u011bl\u00e1 inteligence m\u011bn\u00ed UX v\u00fdzkum: N\u00e1stup syntetick\u00fdch person<\/h2>\n\n\n\n<p>Tradi\u010dn\u00ed v\u00fdzkum s u\u017eivateli nar\u00e1\u017e\u00ed na jeden z\u00e1kladn\u00ed probl\u00e9m &#8211; chyb\u00ed \u010das, rozpo\u010det i dostupn\u00e9 kapacity respondent\u016f. V praxi se otestuje jen zlomek n\u00e1pad\u016f. Kamila Zahradn\u00ed\u010dkov\u00e1, zakladatelka Lakmoos AI (<a href=\"https:\/\/lakmoos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/lakmoos.com\/<\/a>), p\u0159in\u00e1\u0161\u00ed \u0159e\u0161en\u00ed v podob\u011b syntetick\u00fdch person, kter\u00e9 umo\u017e\u0148uj\u00ed kontinu\u00e1ln\u00ed discovery bez neust\u00e1l\u00e9ho nah\u00e1n\u011bn\u00ed \u017eiv\u00fdch lid\u00ed do zaseda\u010dek.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nen\u00ed to jen &#8222;chyt\u0159ej\u0161\u00ed ChatGPT&#8220;:<\/strong> Simulovat u\u017eivatele p\u0159es b\u011b\u017en\u00e9 chatboty je pro z\u00e1sadn\u00ed byznysov\u00e1 rozhodnut\u00ed riskantn\u00ed. Tyto modely h\u00e1daj\u00ed pravd\u011bpodobn\u00fd text &#8211; a za faktickou p\u0159esnost neru\u010d\u00ed. Skute\u010dn\u00e9 syntetick\u00e9 persony jsou matematick\u00e9 modely simuluj\u00edc\u00ed realitu na z\u00e1klad\u011b velk\u00fdch objem\u016f validovan\u00fdch dat o chov\u00e1n\u00ed populace.<\/li>\n\n\n\n<li><strong>Stovky test\u016f i b\u011bhem jedin\u00e9ho meetingu:<\/strong> M\u00edsto dotazn\u00edku na za\u010d\u00e1tku a testu na konci sprintu m\u016f\u017eete iterovat pr\u016fb\u011b\u017en\u011b. Volkswagen Group se dopt\u00e1v\u00e1 AI panelu p\u0159\u00edmo na porad\u00e1ch &#8211; \u010derven\u00e1 nebo zelen\u00e1 karoserie v reklam\u011b? Odpov\u011b\u010f maj\u00ed je\u0161t\u011b p\u0159ed koncem meetingu.<\/li>\n\n\n\n<li><strong>Nahrad\u00ed AI v\u00fdzkumn\u00edky? Ne:<\/strong> Zm\u011bn\u00ed se pom\u011br, ne seznam n\u00e1stroj\u016f. AI odbav\u00ed rutinn\u00ed testy a dotazn\u00edky, re\u00e1ln\u00ed u\u017eivatel\u00e9 z\u016fstanou na hlub\u0161\u00edch rozhovorech, budov\u00e1n\u00ed empatie a v\u011bcech, kde lidsk\u00fd vhled nelze nahradit.<\/li>\n\n\n\n<li><strong>Vysok\u00e1 p\u0159esnost, ale zat\u00edm vysok\u00e1 cena:<\/strong> Modely se pr\u016fb\u011b\u017en\u011b validuj\u00ed proti lidsk\u00fdm panel\u016fm a dosahuj\u00ed p\u0159esnosti p\u0159es 90 %. Dnes je to ale hlavn\u011b dom\u00e9na velk\u00fdch korporac\u00ed &#8211; automobilek, bank, energetiky. Pro firmu s jedn\u00edm pr\u016fzkumem za p\u016fl roku se investice zat\u00edm nevyplat\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Budoucnost UX testov\u00e1n\u00ed tedy nespo\u010d\u00edv\u00e1 v tom, \u017ee lidi \u00fapln\u011b odst\u0159ihneme, ale v tom, \u017ee AI za n\u00e1s p\u0159ebere prvn\u00ed n\u00e1razovou vlnu stovek n\u00e1pad\u016f &#8211; a my budeme s \u017eiv\u00fdmi lidmi ladit jen ty nejlep\u0161\u00ed z nich.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 pravidel pro \u00fasp\u011b\u0161n\u00fd redesign firemn\u00edho webu: P\u0159esta\u0148te cht\u00edt jen &#8222;hez\u010d\u00ed&#8220; str\u00e1nky<\/h2>\n\n\n\n<p>Chyst\u00e1te se letos p\u0159ed\u011blat firemn\u00ed web? Pavel Weber z agentury BlueGhost.cz ve sv\u00e9 p\u0159edn\u00e1\u0161ce jasn\u011b pojmenov\u00e1v\u00e1 chyby, kter\u00fdch se firmy p\u0159i redesignu dopou\u0161t\u011bj\u00ed nej\u010dast\u011bji, a rad\u00ed, jak z nov\u00e9ho webu vym\u00e1\u010dknout skute\u010dn\u00fd byznysov\u00fd v\u00fdkon.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stanovte si chytr\u00e9 c\u00edle, nejen dojmy<\/strong> Cht\u00edt nov\u00fd web jen proto, \u017ee ten star\u00fd u\u017e je o\u0161kliv\u00fd nebo \u017ee chcete web u\u017eivatelsky p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed, v\u00e1s nikam neposune. Do tvorby nov\u00e9ho webu mus\u00edte vstupovat s m\u011b\u0159iteln\u00fdmi c\u00edli. <strong>Ptejte se obchodn\u00edk\u016f a HR odd\u011blen\u00ed, s \u010d\u00edm pot\u0159ebuj\u00ed pomoci.<\/strong> C\u00edlem redesignu nem\u00e1 b\u00fdt jen hez\u010d\u00ed web. M\u016f\u017ee j\u00edt o v\u00edc objedn\u00e1vek, v\u00edc popt\u00e1vek, lep\u0161\u00ed kandid\u00e1ty nebo ni\u017e\u0161\u00ed z\u00e1t\u011b\u017e na podporu d\u00edky samoobsluze.<\/li>\n\n\n\n<li><strong>Strategie zna\u010dky p\u0159edch\u00e1z\u00ed designu<\/strong> Je\u0161t\u011b ne\u017e za\u010dnete \u0159e\u0161it loga a barvi\u010dky, pot\u0159ebujete pevnou brandovou strategii. Mus\u00edte v\u011bd\u011bt, ke komu mluv\u00edte a co mu chcete sd\u011blit. Design a vizu\u00e1ln\u00ed identita jsou a\u017e prost\u0159edkem, jak tuto strategii zhmotnit, nikoliv naopak.<\/li>\n\n\n\n<li><strong>Bez v\u00fdzkumu a testov\u00e1n\u00ed jste slep\u00ed<\/strong> Nevym\u00fd\u0161lejte si v zaseda\u010dce, co by se va\u0161im z\u00e1kazn\u00edk\u016fm mohlo l\u00edbit. <strong>Zeptejte se jich p\u0159\u00edmo na jejich pot\u0159eby a obavy.<\/strong> Ne\u017e se nap\u00ed\u0161e jedin\u00fd \u0159\u00e1dek k\u00f3du, vezm\u011bte hotov\u00fd grafick\u00fd n\u00e1vrh (nap\u0159. z Figmy) a otestujte ho na re\u00e1ln\u00fdch lidech z va\u0161\u00ed c\u00edlov\u00e9 skupiny. P\u0159i testov\u00e1n\u00ed \u010dasto vyjdou najevo detaily, kter\u00e9 v t\u00fdmu nikdo nevid\u011bl. T\u0159eba kr\u00e1tk\u00e1 vysv\u011btluj\u00edc\u00ed v\u011bta, kter\u00e1 rozhodne o tom, jestli \u010dlov\u011bk pokra\u010duje d\u00e1l, nebo odejde.<\/li>\n\n\n\n<li><strong>Zkuste low-code a zaho\u010fte notebooky<\/strong> Doba se zrychlila. N\u00e1stroje jako Webflow (tzv. low-code platformy) dnes umo\u017e\u0148uj\u00ed postavit st\u0159edn\u011b velk\u00e9 firemn\u00ed weby nesrovnateln\u011b rychleji a levn\u011bji, bez nutnosti t\u011b\u017ek\u00e9ho programov\u00e1n\u00ed. Mark\u00e9\u0165\u00e1ci si mohou web jednodu\u0161e upravovat sami a nemus\u00ed se dopro\u0161ovat IT odd\u011blen\u00ed. Za\u010dn\u011bte s mal\u00fdm, funk\u010dn\u00edm z\u00e1kladem (tzv. MVP) a postupn\u011b ho roz\u0161i\u0159ujte. A pamatujte: <strong>cel\u00fd proces testujte a p\u0159ipom\u00ednkujte prim\u00e1rn\u011b na mobilu.<\/strong> Va\u0161i z\u00e1kazn\u00edci se na v\u00e1\u0161 web z pracovn\u00edho notebooku d\u00edvat pravd\u011bpodobn\u011b nebudou.<\/li>\n\n\n\n<li><strong>Nezapome\u0148te na kampa\u0148<\/strong> Spoustu pen\u011bz a energie do nov\u00e9ho webu &#8211; a pak ticho. Bez komunika\u010dn\u00ed kampan\u011b, kter\u00e1 nov\u00fd web uvede do sv\u011bta, skon\u010d\u00ed v\u00e1\u0161 projekt ve vzduchopr\u00e1zdnu. Nov\u00fd web je produkt. A ka\u017ed\u00fd produkt pot\u0159ebuje launch.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Na konci b\u0159ezna se v pra\u017esk\u00e9 Jalt\u011b se\u0161li UX design\u00e9\u0159i, marke\u0165\u00e1ci a produktov\u00ed mana\u017ee\u0159i na ka\u017edoro\u010dn\u00ed konferenci UX Day. Program byl nabit\u00fd od r\u00e1na do odpoledne &#8211; vybral jsem t\u0159i p\u0159edn\u00e1\u0161ky, kter\u00e9 mi p\u0159i\u0161ly nejzaj\u00edmav\u011bj\u0161\u00ed, a r\u00e1d bych se s v\u00e1mi pod\u011blil o sv\u00e9 post\u0159ehy.<\/p>\n","protected":false},"author":3,"featured_media":389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co jsem si odnesl z UX Day 2026? - UX laborato\u0159 V\u00fdzkum\u00e1k blog - rady a tipy o UX<\/title>\n<meta name=\"description\" content=\"Co jsem si odnesl z UX Day 2026? 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