{"id":334,"date":"2025-05-14T09:45:09","date_gmt":"2025-05-14T07:45:09","guid":{"rendered":"https:\/\/www.vyzkumak.cz\/blog\/?p=334"},"modified":"2025-08-20T10:37:00","modified_gmt":"2025-08-20T08:37:00","slug":"zakon-o-pristupnosti","status":"publish","type":"post","link":"https:\/\/www.vyzkumak.cz\/blog\/zakon-o-pristupnosti\/","title":{"rendered":"P\u0159\u00edstupnost web\u016f, e-shop\u016f a mobiln\u00edch aplikac\u00ed dle normy WCAG 2.2"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Co to je? M\u011blo by m\u011b to zaj\u00edmat?<\/h2>\n\n\n\n<p>Zkuste si jednoduch\u00fd test: Zav\u0159ete o\u010di nebo si dejte jas obrazovky na minimum \u010di rozost\u0159ete zrak a zkuste na sv\u00e9m e-shopu nakoupit. Nebo to zkuste bez my\u0161i, pouze s pou\u017eit\u00edm kl\u00e1vesnice. Nejde to?&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/www.vyzkumak.cz\/blog\/wp-content\/uploads\/2025\/05\/pravidla_pristupnosti-1024x528.png\" alt=\"\" class=\"wp-image-307\" style=\"width:690px;height:auto\" srcset=\"https:\/\/www.vyzkumak.cz\/blog\/wp-content\/uploads\/2025\/05\/pravidla_pristupnosti-1024x528.png 1024w, https:\/\/www.vyzkumak.cz\/blog\/wp-content\/uploads\/2025\/05\/pravidla_pristupnosti-300x155.png 300w, https:\/\/www.vyzkumak.cz\/blog\/wp-content\/uploads\/2025\/05\/pravidla_pristupnosti-768x396.png 768w, https:\/\/www.vyzkumak.cz\/blog\/wp-content\/uploads\/2025\/05\/pravidla_pristupnosti-1536x793.png 1536w, https:\/\/www.vyzkumak.cz\/blog\/wp-content\/uploads\/2025\/05\/pravidla_pristupnosti.png 1690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Od 28. \u010dervna 2025 za\u010dne platit \u010desk\u00fd z\u00e1kon o p\u0159\u00edstupnosti (424\/2023 Sb.) dle EU sm\u011brnice o p\u0159\u00edstupnosti. Tato sm\u011brnice stanovuje pravidla, kter\u00e1 maj\u00ed zajistit, \u017ee weby, eshopy \u010di aplikace budou pou\u017eiteln\u00e9 pro v\u0161echny, tzn. i pro osoby se zdravotn\u00edm handicapem.&nbsp;<\/p>\n\n\n\n<p>Na\u0159\u00edzen\u00ed o p\u0159\u00edstupnosti web\u016f a e-shop\u016f nemus\u00ed b\u00fdt jen dal\u0161\u00ed norma, kterou je t\u0159eba splnit, ale m\u016f\u017ee to b\u00fdt i p\u0159\u00edle\u017eitost, jak u\u017eivatel\u016fm se zdravotn\u00edm posti\u017een\u00edm umo\u017enit pou\u017e\u00edv\u00e1n\u00ed va\u0161eho webu \u010di aplikace. Z\u00e1rove\u0148 zlep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek i v\u0161em ostatn\u00edm, v\u010detn\u011b star\u0161\u00edch lid\u00ed, u\u017eivatel\u016f s do\u010dasn\u00fdmi omezen\u00edmi \u010di u\u017eivatel\u016fm mobiln\u00edch za\u0159\u00edzen\u00ed.<br><br>P\u0159edstavte si z\u00e1kazn\u00edka, kter\u00fd si nem\u016f\u017ee p\u0159e\u010d\u00edst text na va\u0161em webu kv\u016fli \u0161patn\u00e9mu kontrastu nebo se ztr\u00e1c\u00ed v chaotick\u00e9 navigaci. Co ud\u011bl\u00e1? Odej\u00edt ke konkurenci je pro n\u011bj \u010dasto jedin\u00e1 mo\u017enost.<br><br>Poj\u010fme se pod\u00edvat, co Evropsk\u00fd akt o p\u0159\u00edstupnosti znamen\u00e1, a jak se na zm\u011bny p\u0159ipravit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fdk\u00e1 se to i m\u00e9ho e-shopu?<\/h2>\n\n\n\n<p>Kr\u00e1tk\u00e1 odpov\u011b\u010f? Pravd\u011bpodobn\u011b <strong>ano!<\/strong><\/p>\n\n\n\n<p>Na\u0159\u00edzen\u00ed o p\u0159\u00edstupnosti se v\u00e1s t\u00fdk\u00e1, pokud prod\u00e1v\u00e1te zbo\u017e\u00ed nebo slu\u017eby online a nepat\u0159\u00edte mezi tzv. mikropodniky &#8211; <strong>m\u00e9n\u011b ne\u017e 10 zam\u011bstnanc\u016f a ro\u010dn\u00ed obrat men\u0161\u00ed ne\u017e 2 miliony EUR<\/strong>. Takov\u00e9 spole\u010dnosti nemus\u00ed toto na\u0159\u00edzen\u00ed \u0159e\u0161it, v\u0161ichni ostatn\u00ed ano.<br><br>Podrobnosti ohledn\u011b pr\u00e1vn\u00ed definice, povinnost\u00ed a p\u0159\u00edpadn\u00fdch postih\u016f <strong><a href=\"https:\/\/elegal.cz\/e-shopy-a-nova-pravidla-pristupnosti-co-byste-meli-vedet-\" target=\"_blank\" rel=\"noreferrer noopener\">najdete v tomto \u010dl\u00e1nku<\/a><\/strong>, kter\u00fd rozeb\u00edr\u00e1 cel\u00e9 t\u00e9ma z pr\u00e1vn\u00edho pohledu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co tyto zm\u011bny obn\u00e1\u0161\u00ed?<\/h2>\n\n\n\n<p>\u010cesk\u00fd z\u00e1kon o p\u0159\u00edstupnosti vych\u00e1zej\u00edc\u00ed z normy WCAG 2.2 stoj\u00ed na \u010dty\u0159ech kl\u00ed\u010dov\u00fdch principech: vn\u00edmatelnost, ovladatelnost, srozumitelnost a robustnost. Zn\u00ed to mo\u017en\u00e1 technicky, ale ve skute\u010dnosti jde o z\u00e1kladn\u00ed v\u011bci, kter\u00e9 zp\u0159\u00edjemn\u00ed n\u00e1kup v\u0161em u\u017eivatel\u016fm.<\/p>\n\n\n\n<ul>\n<li><strong>Vn\u00edmatelnost:<\/strong><br>Obsah mus\u00ed b\u00fdt dostupn\u00fd pro v\u0161echny u\u017eivatele. To znamen\u00e1 dostate\u010dn\u00fd kontrast text\u016f, spr\u00e1vn\u011b popsan\u00e9 obr\u00e1zky \u010di titulky k videu.<br><\/li>\n\n\n\n<li><strong>Ovladatelnost:<\/strong><br>E-shop mus\u00ed j\u00edt pohodln\u011b ovl\u00e1dat my\u0161\u00ed, kl\u00e1vesnic\u00ed i hlasem.<br><\/li>\n\n\n\n<li><strong>Srozumitelnost:<\/strong><br>Navigace a obsah mus\u00ed b\u00fdt jasn\u00e9 a p\u0159edv\u00eddateln\u00e9. V\u0161e by m\u011blo fungovat tak, jak z\u00e1kazn\u00edk o\u010dek\u00e1v\u00e1. Ocen\u00ed to nejen lid\u00e9 s kognitivn\u00edmi pot\u00ed\u017eemi, ale ka\u017ed\u00fd, kdo nakupuje ve sp\u011bchu nebo v ciz\u00edm jazyce.<br><\/li>\n\n\n\n<li><strong>Robustnost:<\/strong><br>E-shop mus\u00ed fungovat spolehliv\u011b na v\u0161ech za\u0159\u00edzen\u00edch a prohl\u00ed\u017ee\u010d\u00edch. E-shop by m\u011bl b\u00fdt kompatibiln\u00ed se \u010dte\u010dkami obrazovky a bez probl\u00e9m\u016f b\u011b\u017eet jak na nejnov\u011bj\u0161\u00edm iPhonu, tak i na m\u00e9n\u011b v\u00fdkonn\u00fdch za\u0159\u00edzen\u00edch.<\/li>\n<\/ul>\n\n\n\n<p><strong>Zaveden\u00ed t\u011bchto princip\u016f proto znamen\u00e1 nejen technick\u00e9 \u00fapravy, ale i zm\u011bny v designu.<\/strong> V\u00fdsledkem zaveden\u00ed t\u011bchto princip\u016f je web \u010di e-shop, kde se z\u00e1kazn\u00edci neztrat\u00ed, nenaraz\u00ed na p\u0159ek\u00e1\u017eky a s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed dokon\u010d\u00ed sv\u016fj n\u00e1kup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro koho a pro\u010d?<\/h2>\n\n\n\n<p>Mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, kolik lid\u00ed se denn\u011b setk\u00e1v\u00e1 s bari\u00e9rami, kter\u00e9 jim komplikuj\u00ed online nakupov\u00e1n\u00ed. Proto je d\u016fle\u017eit\u00e9, aby byl v\u00e1\u0161 e-shop p\u0159\u00edv\u011btiv\u00fd a pou\u017eiteln\u00fd pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka \u2013 bez v\u00fdjimky.<\/p>\n\n\n\n<ul>\n<li><strong>Osoby se zdravotn\u00edm posti\u017een\u00edm<\/strong>:<br>Pro nevidom\u00e9, nesly\u0161\u00edc\u00ed nebo u\u017eivatele s omezenou pohyblivost\u00ed m\u016f\u017ee b\u00fdt p\u0159\u00edstupn\u00fd e-shop jedinou mo\u017enost\u00ed, jak samostatn\u011b nakoupit. P\u0159edstavte si nap\u0159\u00edklad, \u017ee nevid\u00edte obr\u00e1zky produkt\u016f nebo nem\u016f\u017eete kliknout my\u0161\u00ed.<br>Jak byste ve va\u0161em e-shopu dokon\u010dili n\u00e1kup?<br><\/li>\n\n\n\n<li><strong>Senio\u0159i<\/strong>:<br>St\u00e1rnouc\u00ed populace znamen\u00e1 st\u00e1le v\u00edce z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed pot\u0159ebuj\u00ed p\u0159ehledn\u00fd web, v\u011bt\u0161\u00ed p\u00edsmo a jednoduchou navigaci &#8211; spln\u011bn\u00edm princip\u016f p\u0159\u00edstupnosti jim usnadn\u011bte nakupov\u00e1n\u00ed.<br><\/li>\n\n\n\n<li><strong>Lid\u00e9 s do\u010dasn\u00fdm omezen\u00edm<\/strong>:<br>Nast\u00e1vaj\u00ed situace, kdy nelze pou\u017e\u00edvat web b\u011b\u017en\u00fdm zp\u016fsobem. Z\u00e1kazn\u00edk m\u00e1 zlomenou ruku, bol\u00ed ho o\u010di z dlouh\u00e9ho kouk\u00e1n\u00ed do monitoru, nebo je v hlu\u010dn\u00e9m prost\u0159ed\u00ed\u2026 Takov\u00fdch p\u0159\u00edpad\u016f je mnoho a e-shop by m\u011bl b\u00fdt snadno pou\u017eiteln\u00fd i v t\u011bchto situac\u00edch.<br><\/li>\n\n\n\n<li><strong>Lid\u00e9 se specifick\u00fdmi pot\u0159ebami<\/strong>:<br>N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci pot\u0159ebuj\u00ed v\u00edce \u010dasu na \u010dten\u00ed nebo se h\u016f\u0159e soust\u0159ed\u00ed. Proto mus\u00ed b\u00fdt e-shop p\u0159ehledn\u00fd a bez ru\u0161iv\u00fdch prvk\u016f.<br><\/li>\n\n\n\n<li><strong>U\u017eivatel\u00e9 mobiln\u00edch za\u0159\u00edzen\u00ed<\/strong>:<br>Mobil pou\u017e\u00edv\u00e1me prakticky v\u0161ude &#8211; v MHD, na lavi\u010dce v parku nebo cestou z pr\u00e1ce. Text mus\u00ed b\u00fdt \u010diteln\u00fd i za slune\u010dn\u00e9ho dne a tla\u010d\u00edtka dost velk\u00e1 pro pohodln\u00e9 ovl\u00e1d\u00e1n\u00ed.<br><\/li>\n\n\n\n<li><strong>Lid\u00e9 s pomalej\u0161\u00edm p\u0159ipojen\u00edm nebo star\u0161\u00edm za\u0159\u00edzen\u00edm<\/strong>:<br>Ne ka\u017ed\u00fd m\u00e1 nejnov\u011bj\u0161\u00ed telefon a rychl\u00fd internet. Rychl\u00fd a dob\u0159e optimalizovan\u00fd web, kter\u00fd funguje i na slab\u0161\u00edm p\u0159ipojen\u00ed, je pro tyto z\u00e1kazn\u00edky kl\u00ed\u010dov\u00fd.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Na co se zam\u011b\u0159it nejd\u0159\u00edve?<\/h2>\n\n\n\n<p>Ne\u017e se pust\u00edte do \u00faprav, zjist\u011bte, jak na tom v\u00e1\u0161 e-shop skute\u010dn\u011b je. Bezplatn\u00e9 n\u00e1stroje jako WAVE nebo Lighthouse v\u00e1m b\u011bhem p\u00e1r minut uk\u00e1\u017eou z\u00e1kladn\u00ed probl\u00e9my s p\u0159\u00edstupnost\u00ed.<\/p>\n\n\n\n<ul>\n<li><strong>Obr\u00e1zky a videa<\/strong>:<br>Ka\u017ed\u00fd vizu\u00e1ln\u00ed prvek by m\u011bl m\u00edt textovou alternativu.<br><\/li>\n\n\n\n<li><strong>N\u00e1kupn\u00ed proces<\/strong>:<br>Spr\u00e1vn\u011b ozna\u010dte a pojmenujte v\u0161echna tla\u010d\u00edtka a formul\u00e1\u0159ov\u00e1 pole.<br><\/li>\n\n\n\n<li><strong>Chybov\u00e9 hl\u00e1\u0161ky<\/strong>:<br>Kdy\u017e z\u00e1kazn\u00edk ud\u011bl\u00e1 chybu, mus\u00ed okam\u017eit\u011b v\u011bd\u011bt, co je \u0161patn\u011b a jak to opravit.<br><\/li>\n\n\n\n<li><strong>Kontrast:<\/strong><br>Texty a obr\u00e1zky mus\u00ed m\u00edt dostate\u010dn\u00fd kontrast v\u016f\u010di pozad\u00ed, aby byly dob\u0159e \u010diteln\u00e9.<br><\/li>\n\n\n\n<li><strong>Ovl\u00e1d\u00e1n\u00ed<\/strong>:<br>Ujist\u011bte se, \u017ee cel\u00fd n\u00e1kupn\u00ed proces lze dokon\u010dit jen pomoc\u00ed kl\u00e1vesnice.<br><\/li>\n\n\n\n<li><strong>Struktura<\/strong>:<br>Jasn\u00e1 navigace a logick\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed obsahu zlep\u0161\u00ed orientaci.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy za\u010d\u00edt?<\/h2>\n\n\n\n<p>Pokud jste je\u0161t\u011b s p\u0159\u00edstupnost\u00ed neza\u010dali, doporu\u010dujeme <strong>za\u010d\u00edt \u0159e\u0161it ihned. <\/strong>Postupujte krok za krokem od podrobn\u00e9ho sezn\u00e1men\u00ed se s problematikou a testu va\u0161eho webu \u010di aplikace v n\u00e1stroj\u00edch zm\u00edn\u011bn\u00fdch v\u00fd\u0161e, p\u0159es konzultace s <strong>va\u0161\u00edm v\u00fdvoj\u00e1\u0159em<\/strong>, a\u017e po konkr\u00e9tn\u00ed \u00fapravy va\u0161eho webu.<\/p>\n\n\n\n<p>A\u017e budete m\u00edt jasno o proveden\u00fdch zm\u011bn\u00e1ch, sepi\u0161te vy nebo v\u00e1\u0161 pr\u00e1vn\u00edk informace o p\u0159\u00edstupnosti. Myslete v\u0161ak na to, \u017ee pr\u00e1vn\u00edkovi byste to m\u011bli \u201ep\u0159edp\u0159ipravit\u201d. M\u016f\u017eete k tomu vyu\u017e\u00edt nap\u0159\u00edklad na\u0161e partnery z <a href=\"https:\/\/elegal.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">eLegal<\/a> advok\u00e1tn\u00ed kancel\u00e1\u0159, kte\u0159\u00ed se p\u0159\u00edstupnosti v\u011bnuj\u00ed.<\/p>\n\n\n\n<p>Na t\u00e9to URL adrese je <strong>kompletn\u00ed seznam doporu\u010den\u00fdch zm\u011bn:<\/strong> <a href=\"https:\/\/www.w3.org\/WAI\/WCAG22\/Understanding\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.w3.org\/WAI\/WCAG22\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co kdy\u017e to nechci \u0159e\u0161it?<\/h2>\n\n\n\n<p>Nechte si od n\u00e1s ud\u011blat audit, v\u00fdsledek p\u0159edejte sv\u00e9mu v\u00fdvoj\u00e1\u0159i a je to.<\/p>\n\n\n\n<p>P\u0159iprav\u00edme v\u00e1m audit p\u0159\u00edstupnosti va\u0161eho webu, e-shopu \u010di aplikace. Sep\u00ed\u0161eme, kde m\u00e1te nedostatky s ohledem na p\u0159\u00edstupnost a hlavn\u011b sep\u00ed\u0161eme konkr\u00e9tn\u00ed n\u00e1vrhy, jak nalezen\u00e9 probl\u00e9my vy\u0159e\u0161it. Tento dokument v podstat\u011b slou\u017e\u00ed jako manu\u00e1l pro v\u00fdvoj\u00e1\u0159e nebo spr\u00e1vce webu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kolik to bude st\u00e1t a jak dlouho to bude trvat?<\/h2>\n\n\n\n<p>Zde hodn\u011b z\u00e1le\u017e\u00ed na va\u0161em technick\u00e9m \u0159e\u0161en\u00ed. Kolik stoj\u00ed audit se dozv\u00edte <strong> <a href=\"https:\/\/www.vyzkumak.cz\/analyza-pristupnosti\">zde<\/a><\/strong> a cena za jednotliv\u00e9 \u00fapravy potom z\u00e1vis\u00ed na hodinov\u00e9 sazb\u011b va\u0161eho v\u00fdvoj\u00e1\u0159e a p\u0159edev\u0161\u00edm na va\u0161\u00ed platform\u011b.<\/p>\n\n\n\n<p>Zpracov\u00e1n\u00ed \u00faprav potom bude trvat od jednotek dn\u016f po jednotky t\u00fddn\u016f. V p\u0159\u00edpad\u011b komplexn\u00edch web\u016f a aplikac\u00ed na m\u00edru i d\u00e9le.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p>P\u0159\u00edstupnost nen\u00ed p\u0159ek\u00e1\u017eka &#8211; je to p\u0159\u00edle\u017eitost. P\u0159\u00edle\u017eitost oslovit v\u00edce z\u00e1kazn\u00edk\u016f a nab\u00eddnout jim lep\u0161\u00ed slu\u017eby ne\u017e konkurence.&nbsp;<strong>Nejste si jist\u00ed, kde za\u010d\u00edt?<\/strong> <a href=\"https:\/\/www.vyzkumak.cz\/#contactForm\">Ozv\u011bte se n\u00e1m<\/a> \u2013 spole\u010dn\u011b zjist\u00edme, jak je na tom v\u00e1\u0161 e-shop a co je pot\u0159eba upravit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co to je? M\u011blo by m\u011b to zaj\u00edmat? Zkuste si jednoduch\u00fd test: Zav\u0159ete o\u010di nebo si dejte jas obrazovky na minimum \u010di rozost\u0159ete zrak a zkuste na sv\u00e9m e-shopu nakoupit. Nebo to zkuste bez my\u0161i, pouze s pou\u017eit\u00edm kl\u00e1vesnice. Nejde to?&nbsp;<\/p>\n","protected":false},"author":3,"featured_media":318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159\u00edstupnost web\u016f, e-shop\u016f a mobiln\u00edch aplikac\u00ed dle normy WCAG 2.2 - UX laborato\u0159 V\u00fdzkum\u00e1k blog - rady a tipy o UX<\/title>\n<meta name=\"description\" content=\"Od 28. \u010dervna 2025 za\u010dne platit nov\u00fd z\u00e1kon o p\u0159\u00edstupnosti web\u016f a e-shop\u016f dle WCAG 2.2. 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