{"id":177,"date":"2024-04-19T16:48:47","date_gmt":"2024-04-19T14:48:47","guid":{"rendered":"https:\/\/www.vyzkumak.cz\/blog\/?p=177"},"modified":"2024-04-30T16:05:40","modified_gmt":"2024-04-30T14:05:40","slug":"vite-co-je-to-uzivatelske-testovani","status":"publish","type":"post","link":"https:\/\/www.vyzkumak.cz\/blog\/vite-co-je-to-uzivatelske-testovani\/","title":{"rendered":"V\u00edte, co je to u\u017eivatelsk\u00e9 testov\u00e1n\u00ed?"},"content":{"rendered":"\n

P\u0159edstavte si situaci, ve kter\u00e9 jste pr\u00e1v\u011b vyvinuli nov\u00fd revolu\u010dn\u00ed produkt. Do jeho v\u00fdvoje a propagace jste investovali velk\u00e9 pen\u00edze, ale zapomn\u011bli jste na jednu kl\u00ed\u010dovou ot\u00e1zku – budou z\u00e1kazn\u00edci v\u011bd\u011bt, jak ho pou\u017e\u00edvat? <\/p>\n\n\n\n\n\n\n\n

\"Um\u00ed<\/figure>\n\n\n\n
<\/div>\n\n\n\n

U\u017eivatelsk\u00e9 testov\u00e1n\u00ed<\/a> v\u00e1m umo\u017en\u00ed nasb\u00edrat cennou zp\u011btnou vazbu u\u017e v ran\u00fdch f\u00e1z\u00edch v\u00fdvoje a vyvarujete se tak rizika, \u017ee va\u0161e tvrd\u00e1 pr\u00e1ce p\u016fjde vnive\u010d.<\/p>\n\n\n\n

Prov\u00e1d\u00ed se tak, kde skupinu u\u017eivatel\u016f postav\u00edte p\u0159ed \u00fakol, kter\u00fd maj\u00ed na webu splnit. Vy pak sledujete, jak se jim to da\u0159\u00ed a zaznamen\u00e1v\u00e1te jejich reakce. Na z\u00e1klad\u011b t\u011bchto informac\u00ed pak m\u016f\u017eete odhalit oblasti, kter\u00e9 je t\u0159eba vylep\u0161it.<\/p>\n\n\n\n

Kdy za\u010d\u00edt testovat<\/h2>\n\n\n\n

S testov\u00e1n\u00edm za\u010dn\u011bte co nejd\u0159\u00edve, tedy ide\u00e1ln\u011b hned na za\u010d\u00e1tku projektu, ale tak\u00e9 i v pr\u016fb\u011bhu, kdy\u017e p\u0159ich\u00e1z\u00edte s novou funkcionalitou na web, optimalizujete n\u00e1kupn\u00ed proces e-shopu nebo se chyst\u00e1te spustit nov\u00fd web do ostr\u00e9 verze. <\/strong>Testovat m\u016f\u017eete ka\u017ed\u00fd n\u00e1pad nap\u0159\u00edklad v podob\u011b prvotn\u00ed skici \u010di dr\u00e1t\u011bn\u00fd model – ano, budete m\u00edt pocit, \u017ee to je\u0161t\u011b nen\u00ed hotov\u00e9, ale p\u0159esn\u011b v tento moment byste m\u011bli testovat. <\/p>\n\n\n\n

Ne v\u017edy je nutn\u00e9 testovat s re\u00e1ln\u00fdmi u\u017eivateli, v prvotn\u00edch f\u00e1z\u00edch m\u016f\u017eete sv\u00e9 n\u00e1pady otestovat t\u0159eba s kolegy v zasedac\u00ed m\u00edstnosti.<\/p>\n\n\n\n

Jak by u\u017eivatelsk\u00e9 testov\u00e1n\u00ed m\u011blo spr\u00e1vn\u011b prob\u00edhat?<\/h2>\n\n\n\n
\"Jak<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Ujasn\u011bte si, na co se chcete zam\u011b\u0159it<\/strong><\/h4>\n\n\n\n

U ka\u017ed\u00e9ho u\u017eivatelsk\u00e9ho testov\u00e1n\u00ed mus\u00edte v\u011bd\u011bt, pro\u010d jej d\u011bl\u00e1te a co chcete zjistit. Tedy pracujete s hypot\u00e9zami, kter\u00e9 si chcete ov\u011b\u0159it.<\/p>\n\n\n\n

Vytvo\u0159te sc\u00e9n\u00e1\u0159 podle kter\u00e9ho budete testovat<\/strong><\/h4>\n\n\n\n

Nikdy netestujte bez p\u0159edem p\u0159ipraven\u00e9ho sc\u00e9n\u00e1\u0159e! P\u0159edstavte si, \u017ee pl\u00e1nujete autem projet It\u00e1lii. Ud\u011bl\u00e1te si seznam m\u00edst, kam se chcete pod\u00edvat. No a sc\u00e9n\u00e1\u0159 je vlastn\u011b ten seznam, d\u00edky kter\u00e9mu nav\u0161t\u00edv\u00edte v\u0161echny napl\u00e1novan\u00e9 destinace a v po\u0159\u00e1dku doraz\u00edte do vyty\u010den\u00e9ho c\u00edle. <\/p>\n\n\n\n

Pro respondenty p\u0159ipravte jasn\u00fd a srozumiteln\u00fd sc\u00e9n\u00e1\u0159, kter\u00fd jim pom\u016f\u017ee l\u00e9pe se v\u017e\u00edt do role potenci\u00e1ln\u00edho u\u017eivatele. Zad\u00e1n\u00ed obsahuje konkr\u00e9tn\u00ed \u00fakoly, kter\u00e9 by re\u00e1ln\u00fd u\u017eivatel cht\u011bl na va\u0161em webu \u0159e\u0161it. Na ka\u017ed\u00e9ho respondenta m\u00e1te zhruba hodinu \u010dasu. Je tedy zapot\u0159eb\u00ed pe\u010dliv\u011b zv\u00e1\u017eit, co re\u00e1ln\u011b zvl\u00e1dnete za tento \u010das otestovat.<\/p>\n\n\n\n

Domluvte \u00fa\u010dast respondent\u016f, kte\u0159\u00ed odpov\u00eddaj\u00ed c\u00edlov\u00e9 skupin\u011b<\/strong><\/h4>\n\n\n\n

S k\u00fdm byste mohli mluvit? Kolik respondent\u016f pot\u0159ebujete? S k\u00fdm mluvit nechcete? Steve Krug<\/a> ve sv\u00e9 knize o u\u017eivatelsk\u00e9m testov\u00e1n\u00ed p\u0159i\u0161el s tvrzen\u00edm, \u017ee p\u0159i p\u011bti respondentech obs\u00e1hnete v\u011bt\u0161inu kritick\u00fdch probl\u00e9m\u016f. U v\u011bt\u0161iny u\u017eivatelsk\u00fdch testov\u00e1n\u00ed si skute\u010dn\u011b s p\u011bti respondenty vysta\u010d\u00edte. P\u0159i v\u00fdb\u011bru respondent\u016f je ale zapot\u0159eb\u00ed zohlednit i r\u016fzn\u00e9 c\u00edlov\u00e9 skupiny, kter\u00e9 na v\u00e1\u0161 web chod\u00ed. Nejefektivn\u011bj\u0161\u00ed metoda v\u00fdb\u011bru lid\u00ed je jak\u00fd vztah maj\u00ed ke slu\u017eb\u011b \u010di produktu. Nap\u0159\u00edklad pokud m\u00e1te e-shop s in-line bruslemi, bude v\u00e1s zaj\u00edmat skupina lid\u00ed, kte\u0159\u00ed brusle nikdy nenakupovali, a tak\u00e9 lid\u00e9, kte\u0159\u00ed jezd\u00ed na brusl\u00edch pravideln\u011b. <\/p>\n\n\n\n

Moderov\u00e1n\u00ed u\u017eivatelsk\u00e9ho testov\u00e1n\u00ed<\/strong><\/h4>\n\n\n\n

Hlavn\u00ed rol\u00ed moder\u00e1tora je prov\u00e9st respondenta cel\u00fdm u\u017eivatelsk\u00fdm testov\u00e1n\u00edm, ani\u017e by ho nav\u00e1d\u011bl k ur\u010dit\u00e9 odpov\u011bdi. Motivujte respondenty aby mluvili nahlas o \u010dem zrovna p\u0159em\u00fd\u0161l\u00ed a kla\u010fte jim dopl\u0148uj\u00edc\u00ed dotazy. Respondenti by si m\u011bli testov\u00e1n\u00ed u\u017e\u00edt a nem\u011bli by odch\u00e1zet frustrovan\u00ed.<\/p>\n\n\n\n

Vyhodnocen\u00ed a p\u0159ed\u00e1n\u00ed v\u00fdstup\u016f<\/strong><\/h4>\n\n\n\n

Zpracujte vyhodnocen\u00ed ve form\u011b nejv\u011bt\u0161\u00edch probl\u00e9m\u016f a n\u00e1vrh\u016f mo\u017en\u00fdch \u0159e\u0161en\u00ed. Je d\u016fle\u017eit\u00e9 rozli\u0161ovat mezi skute\u010dn\u00fdmi probl\u00e9my a t\u011bmi, kter\u00e9 jsou zp\u016fsobeny nap\u0159\u00edklad nepochopen\u00edm zad\u00e1n\u00ed. U\u017eivatelsk\u00e9 testov\u00e1n\u00ed uk\u00e1\u017ee kde je probl\u00e9m, nikoliv jak probl\u00e9m vy\u0159e\u0161it. V\u00fdstupem z u\u017eivatelsk\u00e9ho testov\u00e1n\u00ed je dlouh\u00fd seznam n\u00e1pad\u016f, probl\u00e9m\u016f a pozn\u00e1mek, kter\u00e9 je pot\u0159eba n\u00e1sledn\u011b prioritizovat. Pravidlo je jednoduch\u00e9, soust\u0159e\u010fte se na nejz\u00e1va\u017en\u011bj\u0161\u00ed probl\u00e9my. Tedy nap\u0159. u e-shopu, probl\u00e9m kter\u00fd br\u00e1n\u00ed dokon\u010den\u00ed objedn\u00e1vky.<\/p>\n\n\n\n

No a co d\u00e1l?<\/strong><\/h4>\n\n\n\n

Na z\u00e1klad\u011b zji\u0161t\u011bn\u00fdch probl\u00e9m\u016f a nedostatk\u016f se navrhuj\u00ed konkr\u00e9tn\u00ed kroky. To m\u016f\u017ee znamenat \u00fapravy v designu, funkcionalit\u011b \u010di obsahu. Navrhovan\u00e9 zm\u011bny v\u00fdvoj\u00e1\u0159i implementuj\u00ed a dle dohodnut\u00e9 metriky vyhodnocujeme, zda po zapracov\u00e1n\u00ed v\u0161e funguje dle o\u010dek\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

Jak v\u00e1m u\u017eivatelsk\u00e9 testov\u00e1n\u00ed dok\u00e1\u017ee pomoct?<\/h2>\n\n\n\n

Sni\u017euje n\u00e1klady na v\u00fdvoj a zvy\u0161uje konverzn\u00ed pom\u011br<\/h4>\n\n\n\n

Produkty a slu\u017eby, kter\u00e9 jsou optimalizov\u00e1ny pro pot\u0159eby u\u017eivatel\u016f, vedou k vy\u0161\u0161\u00edmu konverzn\u00edmu pom\u011bru. V\u010dasn\u00e1 identifikace a oprava chyb v ran\u00fdch f\u00e1z\u00edch v\u00fdvoje produktu mohou u\u0161et\u0159it zna\u010dn\u00e9 finan\u010dn\u00ed prost\u0159edky. U\u017eivatelsk\u00e9 testov\u00e1n\u00ed<\/a> n\u00e1m umo\u017e\u0148uje odhalit chyby a probl\u00e9my d\u0159\u00edve, ne\u017e se projev\u00ed v ostr\u00e9m provozu, \u010d\u00edm\u017e se sni\u017euj\u00ed n\u00e1klady na jejich opravu.<\/p>\n\n\n\n

Zv\u00fd\u0161\u00ed loajalitu z\u00e1kazn\u00edk\u016f<\/h4>\n\n\n\n

Na z\u00e1klad\u011b z\u00edskan\u00fdch poznatk\u016f m\u016f\u017eete optimalizovat design, funkcionalitu a obsah produkt\u016f a slu\u017eeb tak, aby l\u00e9pe vyhovovaly pot\u0159eb\u00e1m u\u017eivatel\u016f. To povede k intuitivn\u011bj\u0161\u00edmu a p\u0159\u00edjemn\u011bj\u0161\u00edmu u\u017eivatelsk\u00e9mu z\u00e1\u017eitku, \u010d\u00edm\u017e zv\u00fd\u0161\u00edte spokojenost u\u017eivatel\u016f a jejich loajalitu k produktu \u010di slu\u017eb\u011b.<\/p>\n\n\n\n

Pom\u016f\u017ee v\u00e1m ov\u011b\u0159it, zda va\u0161e produkty a slu\u017eby spl\u0148uj\u00ed pot\u0159eby u\u017eivatel\u016f<\/strong><\/h4>\n\n\n\n

Shrnut\u00ed<\/h2>\n\n\n\n

U\u017eivatelsk\u00e9 testov\u00e1n\u00ed by m\u011blo b\u00fdt ned\u00edlnou sou\u010d\u00e1st\u00ed procesu v\u00fdvoje ka\u017ed\u00e9ho webu, e-shopu \u010di aplikace<\/a>. I kdy\u017e m\u00e1te omezen\u00fd rozpo\u010det nebo \u010das, najd\u011bte zp\u016fsob, jak alespo\u0148 \u010d\u00e1ste\u010dn\u011b sv\u016fj web otestovat. Jeho nejv\u011bt\u0161\u00ed p\u0159\u00ednos spo\u010d\u00edv\u00e1 ve schopnosti odhalit probl\u00e9my v ran\u00e9 f\u00e1zi v\u00fdvoje, co\u017e v\u00e1m u\u0161et\u0159\u00ed nejen pen\u00edze, ale i \u010das, kter\u00fd byste jinak museli v\u011bnovat oprav\u00e1m pozd\u011bji. A zapamatujte si, \u017ee ka\u017ed\u00e9 jedno testov\u00e1n\u00ed je lep\u0161\u00ed ne\u017e \u017e\u00e1dn\u00e9 testov\u00e1n\u00ed \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159edstavte si situaci, ve kter\u00e9 jste pr\u00e1v\u011b vyvinuli nov\u00fd revolu\u010dn\u00ed produkt. Do jeho v\u00fdvoje a propagace jste investovali velk\u00e9 pen\u00edze, ale zapomn\u011bli jste na jednu kl\u00ed\u010dovou ot\u00e1zku – budou z\u00e1kazn\u00edci v\u011bd\u011bt, jak ho pou\u017e\u00edvat?<\/p>\n","protected":false},"author":3,"featured_media":180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[4],"yoast_head":"\nV\u00edte, co je to u\u017eivatelsk\u00e9 testov\u00e1n\u00ed? - UX laborato\u0159 V\u00fdzkum\u00e1k blog - rady a tipy o UX<\/title>\n<meta name=\"description\" content=\"P\u0159edstavte si situaci, ve kter\u00e9 jste pr\u00e1v\u011b vyvinuli nov\u00fd revolu\u010dn\u00ed produkt. 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