{"id":139,"date":"2024-02-05T12:55:54","date_gmt":"2024-02-05T11:55:54","guid":{"rendered":"https:\/\/www.vyzkumak.cz\/blog\/?p=139"},"modified":"2024-07-01T14:44:27","modified_gmt":"2024-07-01T12:44:27","slug":"co-je-to-ux-analyza-a-jak-probiha","status":"publish","type":"post","link":"https:\/\/www.vyzkumak.cz\/blog\/co-je-to-ux-analyza-a-jak-probiha\/","title":{"rendered":"Co je to UX anal\u00fdza a co obsahuje?"},"content":{"rendered":"\n

UX anal\u00fdza, neboli anal\u00fdza u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti, je vlastn\u011b takov\u00e1 zdravotn\u00ed prohl\u00eddka va\u0161eho webu. Odhaluje, co funguje a co je pot\u0159eba zlep\u0161it.<\/p>\n\n\n\n\n\n\n\n

Kouk\u00e1me se na faktory, jako je jednoduchost, p\u0159\u00edstupnost, pou\u017eitelnost, srozumitelnost, p\u0159ehlednost, celkov\u00fd vzhled, rychlost na\u010d\u00edt\u00e1n\u00ed a bezpe\u010dnost, abychom odhalili v\u0161echny p\u0159ek\u00e1\u017eky, s nimi\u017e se u\u017eivatel\u00e9 mohou p\u0159i pou\u017e\u00edv\u00e1n\u00ed va\u0161eho webu setkat.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

UX anal\u00fdza v\u00e1m pom\u016f\u017ee zlep\u0161it u\u017eivatelskou p\u0159\u00edv\u011btivost va\u0161eho webu, co\u017e povede k udr\u017een\u00ed st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f, z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f a ke zv\u00fd\u0161en\u00ed konverz\u00ed. Nap\u0159\u00edklad p\u0159i n\u00e1kupu, registraci nebo p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n\n\n\n

V jak\u00fdch p\u0159\u00edpadech UX anal\u00fdzu prov\u00e9st<\/h2>\n\n\n\n

Rozhodov\u00e1n\u00ed o proveden\u00ed UX anal\u00fdzy by m\u011blo b\u00fdt strategick\u00fdm krokem v n\u011bkolika kl\u00ed\u010dov\u00fdch f\u00e1z\u00edch projektu, a to z d\u016fvodu zaji\u0161t\u011bn\u00ed optim\u00e1ln\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti. Ji\u017e v po\u010d\u00e1te\u010dn\u00ed f\u00e1zi, kdy se rod\u00ed pl\u00e1ny na vytvo\u0159en\u00ed nov\u00e9ho webu, je d\u016fle\u017eit\u00e9 p\u0159istupovat k designu s u\u017eivatelem na mysli, aby byl web co nejp\u0159\u00edstupn\u011bj\u0161\u00ed a nejintuitivn\u011bj\u0161\u00ed.<\/p>\n\n\n\n

Stejn\u011b tak, kdy\u017e p\u0159em\u00fd\u0161l\u00edte o redesignu nebo vylep\u0161en\u00ed sv\u00e9ho st\u00e1vaj\u00edc\u00edho webu. Tento proces umo\u017en\u00ed odhalit p\u0159\u00edpadn\u00e9 nedostatky v u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti a funk\u010dnosti, co\u017e v\u00e1m poskytne cenn\u00e9 informace pro p\u0159\u00edpadn\u00e9 zm\u011bny a inovace, kter\u00e9 web posunou na vy\u0161\u0161\u00ed \u00farove\u0148.<\/p>\n\n\n\n

V situaci, kdy hled\u00e1te zp\u016fsoby, jak z\u00edskat konkuren\u010dn\u00ed v\u00fdhodu, se UX st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm faktorem. Kvalitn\u00ed u\u017eivatelsk\u00e1 zku\u0161enost m\u016f\u017ee b\u00fdt tou rozhoduj\u00edc\u00ed vlastnost\u00ed, kter\u00e1 va\u0161i online p\u0159\u00edtomnost, odli\u0161\u00ed od konkurence.<\/p>\n\n\n\n

Pokud si v\u0161imnete, \u017ee v\u00fdkon va\u0161eho webu kles\u00e1, co\u017e se m\u016f\u017ee projevovat nap\u0159\u00edklad poklesem konverz\u00ed nebo rostouc\u00edm po\u010dtem nespokojen\u00fdch u\u017eivatel\u016f, je to jasn\u00fd sign\u00e1l, \u017ee je \u010das na UX anal\u00fdzu<\/a>. Prost\u0159ednictv\u00edm n\u00ed m\u016f\u017eete odhalit a \u0159e\u0161it probl\u00e9my, kter\u00e9 u\u017eivatele odrad\u00ed od interakce s va\u0161\u00edm webem.<\/p>\n\n\n\n

Nakonec, p\u0159i roz\u0161i\u0159ov\u00e1n\u00ed na nov\u00e9 trhy nebo p\u0159i c\u00edlen\u00ed na nov\u00e9 skupiny z\u00e1kazn\u00edk\u016f je d\u016fle\u017eit\u00e9 zv\u00e1\u017eit UX anal\u00fdzu<\/a>, aby se zjistilo, zda v\u00e1\u0161 web spl\u0148uje specifick\u00e9 pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed t\u011bchto nov\u00fdch segment\u016f. Optimalizace u\u017eivatelsk\u00e9 zku\u0161enosti pro r\u016fznorod\u00e9 publikum m\u016f\u017ee v\u00fdznamn\u011b p\u0159isp\u011bt k \u00fasp\u011bchu va\u0161eho podnik\u00e1n\u00ed na nov\u00fdch trz\u00edch.<\/p>\n\n\n\n

Kdo na anal\u00fdze pracuje<\/h2>\n\n\n\n

UX anal\u00fdza je t\u00fdmov\u00e1 discipl\u00edna. Spojuje v n\u00ed s\u00edly UX designer, expert na rychlost na\u010d\u00edt\u00e1n\u00ed webu a bezpe\u010dnost webu, analytik, kter\u00fd um\u00ed \u010d\u00edst v Google analytics a v p\u0159\u00edpad\u011b u\u017eivatelsk\u00e9ho testov\u00e1n\u00ed tak\u00e9 moder\u00e1tor, kter\u00fd vede u\u017eivatelsk\u00e9ho testov\u00e1n\u00ed.<\/p>\n\n\n\n

Realizace takov\u00e9 anal\u00fdzy v pr\u016fm\u011bru zabere 2 a\u017e 4 t\u00fddny, z\u00e1le\u017e\u00ed na velikosti projektu. <\/p>\n\n\n\n

\"Kdo<\/figure>\n\n\n\n

Co UX anal\u00fdza zahrnuje<\/h2>\n\n\n\n

UX anal\u00fdza je komplexn\u00ed proces, kter\u00fd zahrnuje n\u011bkolik kl\u00ed\u010dov\u00fdch \u010dinnost\u00ed. Poj\u010fme se pod\u00edvat na tyto \u010dinnosti podrobn\u011bji, abychom v\u00e1m pomohli l\u00e9pe pochopit, s \u010d\u00edm v\u00e1m m\u016f\u017ee anal\u00fdza pomoci:<\/p>\n\n\n\n

Hloubkov\u00fd rozhovor<\/h4>\n\n\n\n

Zam\u011b\u0159ujeme se na konkr\u00e9tn\u00ed oblasti podnik\u00e1n\u00ed, abychom pochopili, jak\u00e9 probl\u00e9my aktu\u00e1ln\u011b \u0159e\u0161\u00edte a jak\u00fdch kr\u00e1tkodob\u00fdch i dlouhodob\u00fdch pl\u00e1n\u016f a c\u00edl\u016f chcete dos\u00e1hnout. Na z\u00e1klad\u011b toho si spole\u010dn\u011b stanov\u00edme priority, podle kter\u00fdch budeme postupovat.<\/p>\n\n\n\n

Anal\u00fdza rychlosti webu<\/h4>\n\n\n\n

Zhodnot\u00edme, jak rychle se v\u00e1\u0161 web na\u010d\u00edt\u00e1 na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch a p\u0159ipojen\u00edch. Identifikujeme p\u0159\u00edpadn\u00e9 probl\u00e9my zp\u016fsobuj\u00edc\u00ed zpo\u017ed\u011bn\u00ed a navrhneme \u0159e\u0161en\u00ed ke zlep\u0161en\u00ed. <\/p>\n\n\n\n

Doporu\u010dujeme si tak\u00e9 p\u0159e\u010d\u00edst n\u00e1\u0161 \u010dl\u00e1nek 5 tip\u016f, jak zrychlit v\u00e1\u0161 web, aby v\u00e1s Google miloval<\/a>.<\/p>\n\n\n\n

Anal\u00fdza bezpe\u010dnosti webu<\/h4>\n\n\n\n

Prov\u011b\u0159\u00edme, jak dob\u0159e je v\u00e1\u0161 web chr\u00e1n\u011bn\u00fd proti potenci\u00e1ln\u00edm hrozb\u00e1m, jako jsou malware nebo hackersk\u00e9 \u00fatoky a doporu\u010dujeme opat\u0159en\u00ed pro zv\u00fd\u0161en\u00ed jeho bezpe\u010dnosti.<\/p>\n\n\n\n

Anal\u00fdza u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti<\/h4>\n\n\n\n

Zji\u0161\u0165ujeme, jestli n\u00e1v\u0161t\u011bvn\u00edci bez probl\u00e9m\u016f dosahuj\u00ed vyty\u010den\u00fdch konverzn\u00edch c\u00edl\u016f (n\u00e1kup, vypln\u011bn\u00ed formul\u00e1\u0159e, sta\u017een\u00ed bro\u017eury apod.), v\u0161e ch\u00e1pou a na webu se neztr\u00e1cej\u00ed.<\/p>\n\n\n\n

Grafick\u00e1 podoba<\/h4>\n\n\n\n

Zji\u0161\u0165ujeme, zda je v\u00e1\u0161 web vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00fd, ale tak\u00e9 funk\u010dn\u00ed a intuitivn\u00ed. D\u016fle\u017eit\u00e9 je spr\u00e1vn\u00e9 vyu\u017eit\u00ed barev, obr\u00e1zk\u016f a font\u016f tak, aby podporovaly celkov\u00fd z\u00e1\u017eitek a z\u00e1rove\u0148 byly konzistentn\u00ed se zna\u010dkou.<\/p>\n\n\n\n

Texty<\/h4>\n\n\n\n

Je d\u016fle\u017eit\u00e9, aby byly srozumiteln\u00e9, stru\u010dn\u00e9 a \u00fadern\u00e9.<\/p>\n\n\n\n

Anal\u00fdza spr\u00e1vn\u00e9ho zobrazen\u00ed v prohl\u00ed\u017ee\u010d\u00edch \/ za\u0159\u00edzen\u00edch<\/h4>\n\n\n\n

Tato anal\u00fdza je z\u00e1sadn\u00ed pro zaji\u0161t\u011bn\u00ed, \u017ee web funguje bezchybn\u011b nap\u0159\u00ed\u010d r\u016fzn\u00fdmi prohl\u00ed\u017ee\u010di a za\u0159\u00edzen\u00edmi. V dne\u0161n\u00ed dob\u011b, kdy u\u017eivatel\u00e9 p\u0159istupuj\u00ed na internet z mnoha r\u016fzn\u00fdch za\u0159\u00edzen\u00ed \u2013 od stoln\u00edch po\u010d\u00edta\u010d\u016f p\u0159es notebooky, tablety a\u017e po chytr\u00e9 telefony \u2013 je nezbytn\u00e9 zajistit, aby web byl pln\u011b responzivn\u00ed a optimalizovan\u00fd pro v\u0161echna za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n

Anal\u00fdza Google Analytics<\/a><\/h4>\n\n\n\n

Zam\u011b\u0159ujeme se hlavn\u011b na m\u00edsta, kde n\u00e1v\u0161t\u011bvn\u00edci opou\u0161t\u011bj\u00ed web. Analyzujeme data, abychom zjistili mo\u017en\u00e9 p\u0159\u00ed\u010diny, pro\u010d n\u00e1v\u0161t\u011bvn\u00edci web opou\u0161t\u011bj\u00ed \u2013 nap\u0159\u00edklad jestli je to kv\u016fli ur\u010dit\u00fdm str\u00e1nk\u00e1m, kter\u00e9 nejsou dostate\u010dn\u011b p\u0159ita\u017eliv\u00e9 nebo srozumiteln\u00e9, nebo kv\u016fli probl\u00e9m\u016fm s navigac\u00ed \u010di v\u00fdkonem webu.<\/p>\n\n\n\n

Anal\u00fdza konkurence<\/h4>\n\n\n\n

Zhodnot\u00edme, co d\u011blaj\u00ed va\u0161i konkurenti spr\u00e1vn\u011b a kde maj\u00ed rezervy. To n\u00e1m pom\u016f\u017ee nal\u00e9zt p\u0159\u00edle\u017eitosti pro vylep\u0161en\u00ed webu.<\/p>\n\n\n\n

U\u017eivatelsk\u00e9 testov\u00e1n\u00ed<\/h4>\n\n\n\n

Na za\u010d\u00e1tku si stanov\u00edme c\u00edle testov\u00e1n\u00ed a vytvo\u0159\u00edme testovac\u00ed sc\u00e9n\u00e1\u0159e zam\u011b\u0159en\u00e9 na ov\u011b\u0159en\u00ed specifick\u00fdch hypot\u00e9z o u\u017eivatelsk\u00e9m chov\u00e1n\u00ed.<\/p>\n\n\n\n

Pro u\u017eivatelsk\u00e9 testov\u00e1n\u00ed<\/a> prov\u00e1d\u00edme pe\u010dliv\u011b n\u00e1bor respondent\u016f, kte\u0159\u00ed odpov\u00eddaj\u00ed c\u00edlov\u00e9 skupin\u011b z\u00e1kazn\u00edk\u016f. V pr\u016fb\u011bhu testov\u00e1n\u00ed n\u00e1sledn\u011b n\u00e1\u0161 zku\u0161en\u00fd moder\u00e1tor vede respondenty p\u0159esn\u011b podle p\u0159ipraven\u00e9ho sc\u00e9n\u00e1\u0159e. Testov\u00e1n\u00ed m\u016f\u017ee prob\u00edhat p\u0159\u00edmo v na\u0161\u00ed testovac\u00ed laborato\u0159i nebo on-line, p\u0159i\u010dem\u017e v obou p\u0159\u00edpadech m\u00e1te mo\u017enost sledovat pr\u016fb\u011bh testov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n

V\u0161echna testov\u00e1n\u00ed nahr\u00e1v\u00e1me, co\u017e v\u00e1m umo\u017e\u0148uje zp\u011btn\u011b analyzovat chov\u00e1n\u00ed a reakce u\u017eivatel\u016f. V\u00fdstupem anal\u00fdzy je vyhodnocen\u00ed a n\u00e1vrhy mo\u017en\u00fdch \u0159e\u0161en\u00ed, kter\u00e9 m\u016f\u017eete p\u0159edat sv\u00e9mu v\u00fdvoj\u00e1\u0159i.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Nev\u00edte co je to UX<\/a>? To se do\u010dtete v na\u0161em p\u0159edchoz\u00edm \u010dl\u00e1nku zde<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

UX anal\u00fdza, neboli anal\u00fdza u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti, je vlastn\u011b takov\u00e1 zdravotn\u00ed prohl\u00eddka va\u0161eho webu. Odhaluje, co funguje a co je pot\u0159eba zlep\u0161it. UX anal\u00fdza v\u00e1m pom\u016f\u017ee zlep\u0161it u\u017eivatelskou p\u0159\u00edv\u011btivost va\u0161eho webu, co\u017e povede k udr\u017een\u00ed st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f, z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f a ke zv\u00fd\u0161en\u00ed konverz\u00ed. Nap\u0159\u00edklad p\u0159i n\u00e1kupu, registraci nebo p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n","protected":false},"author":3,"featured_media":160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[4],"yoast_head":"\nCo je to UX anal\u00fdza a co obsahuje? - UX laborato\u0159 V\u00fdzkum\u00e1k blog - rady a tipy o UX<\/title>\n<meta name=\"description\" content=\"UX anal\u00fdza, neboli anal\u00fdza u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti, je vlastn\u011b takov\u00e1 zdravotn\u00ed prohl\u00eddka va\u0161eho webu. 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